👋 Hi there, I'm really excited to share about a project that I had the opportunity to work on
The project's objective was to create icons and illustrations that aligned with the new Brand Guidelines provided by the team. The illustrations were carefully crafted to be simple, fresh, fun, and enjoyable for a variety of customers who love Sayurbox. 💚
Each illustration incorporated an element of storytelling and discovery, making them
engaging and captivating. The mascots, Otel and Mel, served as representatives of Sayurbox.
Otel, inspired by a carrot 🥕, symbolized vegetables, while Mel, inspired by a melon 🍈, represented fruits.
*Sayurbox is an Indonesian farm-to-table e-commerce platform, providing same-day delivery of fresh produce from remote rural areas.
Credits:
Illustration by Gloria Abigail
Art Direction and Character Design by Sayurbox Creative Team
Danu Labda, Vostino Tanod, Qori Refo
UI/UX Design by Sayurbox Product Team
Andrew Collien, Robertha Dayu Pasa, Ario Seno
Thank You! 💚
